Lead Scoring Algorithm for Student Recruitment

Lead Scoring Algorithm for Student Recruitment

Lead Scoring Algorithm for Student Recruitment

Automatically rank prospective students based on eligibility, financing, and intent with Havana's AI. Our intelligent lead scoring algorithm qualifies the right students 24/7 while your team focuses on enrollment.

Automatically rank prospective students based on eligibility, financing, and intent with Havana's AI. Our intelligent lead scoring algorithm qualifies the right students 24/7 while your team focuses on enrollment.

Automatically rank prospective students based on eligibility, financing, and intent with Havana's AI. Our intelligent lead scoring algorithm qualifies the right students 24/7 while your team focuses on enrollment.

Chloe Brunaux

Chloe Brunaux

Trusted by dozens of leading institutions

WHY HAVANA

WHY HAVANA

WHY HAVANA

WHY HAVANA

How Our Lead Scoring Algorithm Works

Educational institutions struggle to efficiently evaluate thousands of prospective students, wasting time on unqualified or unresponsive leads while missing high-potential candidates. Havana's AI-powered lead scoring algorithm automatically contacts, evaluates, and ranks applicants based on customizable qualification criteria. By filtering leads through targeted questions about academic background, financial capacity, and program interest, we ensure your team only engages with enrollment-ready students.

Qualified leads

1280

40%

Qualified

Entry requirements met

Qualified

Entry requirements met

Not qualified

Entry requirements not met

Qualified leads

1280

40%

Qualified

Entry requirements met

Qualified

Entry requirements met

Not qualified

Entry requirements not met

Qualified leads

1280

40%

Qualified

Entry requirements met

Qualified

Entry requirements met

Not qualified

Entry requirements not met

Qualified leads

1280

40%

Qualified

Entry requirements met

Qualified

Entry requirements met

Not qualified

Entry requirements not met

Smart Qualification Criteria

Smart Qualification Criteria

Smart Qualification Criteria

Smart Qualification Criteria

Automated Lead Scoring Algorithm

Havana meticulously evaluates leads by asking targeted questions about academic qualifications, financial capacity, and program interest. Our algorithm ensures only high-potential students reach your advisors, dramatically improving conversion efficiency.

Unlock Hidden Value

Unlock Hidden Value

Unlock Hidden Value

Unlock Hidden Value

Revive and Score Dormant Leads

Our algorithm systematically re-engages and scores old leads sitting in your CRM. By applying intelligent qualification criteria to previously abandoned prospects, Havana transforms sunk costs into valuable enrollment opportunities.

Havana AI

Havana AI

Havana AI

Havana AI

Calls

1280

40%

Wants Callback

Free tomorrow at 10am

Interested

Booked consultation

Not qualified

Entry requirements not met

Calls

1280

40%

Wants Callback

Free tomorrow at 10am

Interested

Booked consultation

Not qualified

Entry requirements not met

Calls

1280

40%

Wants Callback

Free tomorrow at 10am

Interested

Booked consultation

Not qualified

Entry requirements not met

Calls

1280

40%

Wants Callback

Free tomorrow at 10am

Interested

Booked consultation

Not qualified

Entry requirements not met

Handle Peak Recruitment Periods

Handle Peak Recruitment Periods

Handle Peak Recruitment Periods

Handle Peak Recruitment Periods

Scalable Lead Scoring On Demand

Instantly scale your scoring capacity during high-volume recruitment periods. Havana processes thousands of leads after fairs, webinars, or campaigns, ensuring every prospect is scored appropriately without overwhelming your team.

RESULTS FOR CUSTOMERS

RESULTS FOR CUSTOMERS

RESULTS FOR CUSTOMERS

RESULTS FOR CUSTOMERS

Maximize Conversion With Intelligent Scoring

Maximize Conversion With Intelligent Scoring

100K+

100K+

100K+

Students engaged

10%

10%

10%

Increase in conversion

250+

250+

250+

Man days saved a year

TESTIMONIALS

TESTIMONIALS

TESTIMONIALS

TESTIMONIALS

Don’t just take our word for it

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

Frequently asked questions

How does Havana's lead scoring algorithm work?

Havana's lead scoring algorithm works by automatically engaging with prospective students through calls, texts, and emails to collect qualification data. The AI asks targeted questions about academic background, financial capacity, program interest, and other customizable criteria specific to your institution's requirements. The algorithm then assigns numerical values to these responses, creating a comprehensive score that ranks leads based on their likelihood to enroll. High-scoring leads are instantly flagged for human follow-up, while the system continues nurturing lower-scoring prospects. All interaction data syncs with your CRM, providing complete visibility into the qualification process.

Can I customize the lead scoring criteria for my institution?

How does lead scoring improve admissions team efficiency?

How does the algorithm handle international student prospects?

How does Havana integrate with our existing CRM system?

How does Havana's lead scoring algorithm work?

Havana's lead scoring algorithm works by automatically engaging with prospective students through calls, texts, and emails to collect qualification data. The AI asks targeted questions about academic background, financial capacity, program interest, and other customizable criteria specific to your institution's requirements. The algorithm then assigns numerical values to these responses, creating a comprehensive score that ranks leads based on their likelihood to enroll. High-scoring leads are instantly flagged for human follow-up, while the system continues nurturing lower-scoring prospects. All interaction data syncs with your CRM, providing complete visibility into the qualification process.

Can I customize the lead scoring criteria for my institution?

How does lead scoring improve admissions team efficiency?

How does the algorithm handle international student prospects?

How does Havana integrate with our existing CRM system?

How does Havana's lead scoring algorithm work?

Havana's lead scoring algorithm works by automatically engaging with prospective students through calls, texts, and emails to collect qualification data. The AI asks targeted questions about academic background, financial capacity, program interest, and other customizable criteria specific to your institution's requirements. The algorithm then assigns numerical values to these responses, creating a comprehensive score that ranks leads based on their likelihood to enroll. High-scoring leads are instantly flagged for human follow-up, while the system continues nurturing lower-scoring prospects. All interaction data syncs with your CRM, providing complete visibility into the qualification process.

Can I customize the lead scoring criteria for my institution?

How does lead scoring improve admissions team efficiency?

How does the algorithm handle international student prospects?

How does Havana integrate with our existing CRM system?

How does Havana's lead scoring algorithm work?

Havana's lead scoring algorithm works by automatically engaging with prospective students through calls, texts, and emails to collect qualification data. The AI asks targeted questions about academic background, financial capacity, program interest, and other customizable criteria specific to your institution's requirements. The algorithm then assigns numerical values to these responses, creating a comprehensive score that ranks leads based on their likelihood to enroll. High-scoring leads are instantly flagged for human follow-up, while the system continues nurturing lower-scoring prospects. All interaction data syncs with your CRM, providing complete visibility into the qualification process.

Can I customize the lead scoring criteria for my institution?

How does lead scoring improve admissions team efficiency?

How does the algorithm handle international student prospects?

How does Havana integrate with our existing CRM system?

Implement Advanced Lead Scoring Today

Join educational institutions using Havana's AI to identify and convert their highest-potential students while saving valuable admissions team resources.

Implement Advanced Lead Scoring Today

Join educational institutions using Havana's AI to identify and convert their highest-potential students while saving valuable admissions team resources.

Implement Advanced Lead Scoring Today

Join educational institutions using Havana's AI to identify and convert their highest-potential students while saving valuable admissions team resources.

Implement Advanced Lead Scoring Today

Join educational institutions using Havana's AI to identify and convert their highest-potential students while saving valuable admissions team resources.