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Understanding Prospective Student Behavior to Boost Enrollment

Most unresponsive leads are lost due to delayed follow-up. Havana's AI engages prospective students instantly 24/7 via call, text, or email to qualify them and revive dormant leads.

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Chloe Brunaux

Chloe Brunaux

Trusted by dozens of leading institutions

WHY HAVANA

Why Student Behavior Insights Matter

Prospective students expect immediate responses when they show interest. When institutions fail to engage quickly, leads go cold and enrollment opportunities are lost. Havana's AI student recruiter instantly connects with prospects on their terms, at any hour. By understanding and responding to student behavior patterns, our solution converts unresponsive leads into enrolled students.

Understand Why Leads Go Cold

Revive Unresponsive Student Leads

Systematically re-engage dormant leads in your CRM that your team has abandoned. Havana's AI analyzes prospective student behavior patterns to effectively reconnect and qualify them for your admissions team.

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Meet Students When Ready

Engage Students 24/7

Responding instantly is critical to understanding and capturing prospective student interest. Our AI engages inquiries day or night across all time zones, preventing leads from choosing competitors due to delayed responses.

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Focus on High-Intent Prospects

Qualify Based on Student Behavior

Havana pre-qualifies leads by asking targeted questions about academic background, program interest, and eligibility. This behavioral analysis ensures your team only engages with students most likely to enroll.

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RESULTS FOR CUSTOMERS

Transform Understanding Into Enrollment Success

100K+

Students engaged

10%

Increase in conversion

250+

Man days saved a year

TESTIMONIALS

Don’t just take our word for it

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."

Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."

Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."

Director of Student Recruitment, Top-50 Business School

Frequently asked questions

How does understanding prospective student behavior improve enrollment rates?

Understanding prospective student behavior reveals critical conversion opportunities that are often missed. Research shows students are 7x more likely to enroll when engaged within the first hour of inquiry, yet most institutions respond days later. Havana's AI capitalizes on this knowledge by engaging prospects instantly when their interest is highest. By analyzing behavior patterns, our system determines optimal contact methods (call, text, email) and qualification questions, ensuring your admissions team focuses only on high-intent prospects ready to enroll.

What prospective student behaviors indicate they're likely to enroll?

How does Havana analyze dormant lead behavior to re-engage them?

Can Havana adapt to different student communication preferences?

How does understanding behavior patterns help during peak recruitment periods?